Servitization is transformation of:

Resources into products

Services into products

Products into services

Customers into partners

Servitization is applicable:

Only in fishing industry

Only in small companies

Only in Europe

In companies of all sizes

Service Innovation Methodology has

4 main phases

2 main phases

6 main phases

8 main phases

Tool that captures customer’s experience in detail is:

Customer journey map

Business model canvas

List of competitors

One page strategy

Servitization optimizes:

Energy consumption

Use of resources

Product lifecycle

All of the above