Servitization is transformation of:

Resources into products

Products into services

Customers into partners

Services into products

Servitization is applicable:

In companies of all sizes

Only in Europe

Only in small companies

Only in fishing industry

Service Innovation Methodology has

4 main phases

2 main phases

6 main phases

8 main phases

Tool that captures customer’s experience in detail is:

One page strategy

List of competitors

Customer journey map

Business model canvas

Servitization optimizes:

Energy consumption

Use of resources

All of the above

Product lifecycle