Servitization is transformation of:

Services into products

Resources into products

Products into services

Customers into partners

Servitization is applicable:

Only in Europe

Only in fishing industry

In companies of all sizes

Only in small companies

Service Innovation Methodology has

2 main phases

4 main phases

8 main phases

6 main phases

Tool that captures customer’s experience in detail is:

Customer journey map

List of competitors

Business model canvas

One page strategy

Servitization optimizes:

All of the above

Use of resources

Product lifecycle

Energy consumption